‘If anyone asks our daughter about the festival, she’ll be talking about diggers and building walls!’

– Allison Banks, Festival Attendee

Goodwood Festival of Speed 2021

The first Festival, in June 1993, redefined what a car event could be, and, in the years since, it has firmly established itself as the world’s greatest celebration of motorsport and car culture. Thakeham was the proud sponsor of the Family Area in 2018 and 2019, we were delighted to be back this year and even had a few surprises up our sleeve.


Festival of Speed

Bringing Eddie & Ellie to Goodwood!

Eddie & Ellie’s Wild Adventures is a cross-curriculum educational programme for lower KS2 pupils that is built around a children’s book.

It is a fundamental part of Thakeham’s Social Value approach, driving one of our four key Social Value goals – Building Future Generations.

This year we brought Eddie & Ellie to Goodwood so the little ones could learn all about the nature and ecology around them.

With Eddie & Ellie came a brand new activity, ‘Ready Steady Build’! A timed activity to build Eddie & Ellie’s house and the fastest time topped the leaderboard!

We even had an Eddie & Ellie’s Wild Adventures story time under one of our stretch tents.

Family fun for all

The extremely popular Thakeham Treasure Hunt made its big return, offering your ‘little builders’ the chance to operate one of three full-size diggers. This year, aligned with our industry-leading zero-carbon climate commitments, they were fully electric.

We had a brand new activity: ‘Pedal Paddock’, visitors can ‘spin to win’ – powering Scalextric cars with their legs. The faster you pedal, the quicker you drive!

Family favourites such as face painting and tot-car racing, or tired out families could take a pit-stop on our deck chairs and bean bags by the big-screen TV.

Thakeham’s Family Area was right next to the Goodwood start line, so the petrol-head parents didn’t have to miss a thing! As each spinning tyre crossed the famous line of bricks, everyone was right next to the action.

We even had ear defenders for the little ones!

Thakeham's Sponsorship

We were thrilled to sponsor The Family Area at Goodwood Festival of Speed 2021. In previous years, we all had so much fun entertaining visitors with our attractions such as the Thakeham Treasure Hunt and Big Cat Build – there was plenty to keep little builders of the future entertained.

Click below to see how much fun we had in 2019…


Thakeham & Goodwood - A Perfect Team

We are community creators committed to people, communities and creating amazing places to live. As a socially responsible community creator our aim is to enhance the communities we create, that’s why we are producing sustainable, zero carbon, modern self sustaining communities. We believe that sustainability should be at the heart of everything that we do, inspiring a change and a way forward. 

We’re a business that understands the importance of family and shared experiences, we deeply value our time with motorsport fans and their families; creating a day to remember.

We view ourselves as the Thakeham Family, which is why we are proud to have sponsored the Family Area at the Goodwood Festival of Speed.

Thakeham delivers exceptional quality by working as a team, making Thakeham and FOS a natural partnership.

– Rob Boughton, CEO of Thakeham Group

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