Lucian Cook

Director, Residential Research, Savills

Lucian Cook is one of the country’s most respected housing market commentators, having been a director in the Savills research team since 2007

Market overview

Lucian discusses the current situation of the housing market covering how the political instability the country has faced since 2016 has primarily dictated the market in recent years. The biggest change for the UK housing market and its direction may well be the fact that we now have some political certainty. However, Brexit is not done and dusted; a level of political uncertainty will remain until a trade deal is established.

As the housing market is affected by politics, so is the house building market. Lucian refers to the focus that policy has taken in supporting house building. View the full video for more detail.

Lucian concludes by looking into government policy as he explains this is now a real driver within the industry. He discusses Help to Buy and the reforms being introduced in 2021 and the end of the scheme in 2023, including the likely implications. He also explains the details of a new First Homes policy.

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